Products // i-STRAIGHT SYSTEM"'`--

i-STRAIGHT SYSTEM"'`--

The i-Straight System is the most effective, permanent hair straightening system. Utilizing 3 different solution strengths, each one is tailored to treat different texture, curl type, and condition. There is a solution to meet the specific needs of each individual. The 3 different solutions can also be mixed with each other to form a custom made solution that will work for that particular condition of hair.

Made with the finest ingredients, i-Straight Systems will give hair a soft feel and a natural brilliant shine.

Professional Use Only

i-STRAIGHT MAX

For Virgin, Healthy Hair

i-STRAIGHT NORMAL

For Coloured, Tinted Hair

i-STRAIGHT NORMAL

i-STRAIGHT MILD

For Highlighted, Bleached Hair

i-STRAIGHT MILD

i-STRAIGHT NEUTRALIZER

For All Hair Types

i-STRAIGHT NEUTRALIZER

REACTION B-3 TREATMENT

Nourish with Vital Nutrients and Proteins

REACTION B-3 TREATMENT

i-ESSENCE OIL

Nourish and Create Vibrant Shine

CERAMIDE SERUM

Strengthen and Prevent Damage to Hair

Homecare Products

B3 MOISTURIZING SHAMPOO

Daily-use Shampoo for All Hair Types

B3 MOISTURIZING SHAMPOO

REACTION B-3 TREATMENT

Nourish with Vital Nutrients and Proteins

REACTION B-3 TREATMENT

i-ESSENCE OIL

Nourish and Create Vibrant Shine